Branding

On this page you’ll find some guidelines to help you use our brand and assets, including our logo, content and trademarks without having to negotiate legal agreements for each use. To make any use of our marks in a way not covered by these guidelines, please contact us at press@japaneseapp.com and include a visual mockup of intended use.

Our Logo

The Japanese logo comes in two variations, the logotype and the glyph. You can download our logos individually by clicking the image, or download all of our logos, here.

Spacing

When using the Japanese logo with other logos and graphic elements, please leave about 50% whitespace on each side between the Japanese logo or app icons and other elements.

Logo without Text
LOGO WITH TEXT

  Please refrain from adding any sort of additional text as in motto, tagline etc. to our logo.

Color Variations

The glyph logo can be used on light or dark backgrounds. If using the logotype, please use the white-text version for dark backgrounds, and the black-text version for light backgrounds.

Full Color on LIGHT B/g
FULL COLOR ON LIGHT B/G
Full Color on dark B/g
FULL COLOR ON DARK B/G

Logos for B&W Printing

If you would like to print in black and white, please use the following logos:

Dark ON White B/G (print only)
Dark ON White B/G (print only)
WHITE ON Dark B/G (print only)
WHITE ON Dark B/G (print only)

  Please refrain from editing, changing, distorting, recoloring and/or reconfiguring our logo.

Application Icons

Japanese is currently available on the Apple iOS and the Google Android platforms. Please download the correct icon for the relevant operating system.

iOS
Android

Writing

When referring to Japanese in writing, the “J” of Japanese is always capitalized:

Japanese   
JAPANESE   
JapaneseApp   
Japaniece   

  Rather write Japanese in plain text than embedding the logo into text.

Color Palette

The colors that make Japanese, Japanese:

State Colors



Venetian Red
#d0011b


Carmine
#a10214


Dodger Blue
#1e88e5


Medium Sea Green
#2dbe60


Lightning Yellow
#f6a623

Base Colors



White
#ffffff


Alice Blue
#f7f8f9


Whisper
#e5e5e5


Aluminium
#889198


Baltic Sea
#313840

Japanese screenshots

You’re more than welcome to use unaltered screenshots of Japanese for instructional purposes. However, please don't superimpose graphics, change the way our product looks. You can annotate screenshots as long as the annotations are distinct from the original screenshot. You can find dedicated screenshots in our press kit.

Use of our brand materials

In general

Please don't use our name, logos, or brand materials in ways that might be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example if used in marketing materials, your name and logo should be more prominent than the Japanese name or logo. Please don’t alter the way the logo looks.

Advertising, promotional, and sales materials

Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use.

Education and instruction (books, guides, publications, and conferences)

You can use our brand materials for educational and instructional purposes, but please remember that they shouldn't be used in a confusing or misleading way, or suggest our sponsorship.

Please remember to include this statement (or something like it) in your printed materials: "(Title) is not affiliated with or otherwise sponsored by Japanese or its parent company Renzo Inc."

Products, websites, names and logos

Please don't use our name as a part of your company or service name, website name, trade name, or product name. Don't use our logo or incorporate our logo into yours. Don't use a domain name containing "Japanese" or any confusingly similar words.

Linking to Japanese

If you use Japanese and want to use our logo to link to our site, you can use our logo if it meets the rest of these guidelines. For example, "we use Japanese! [linked logo or link near logo]."

Merchandise

We don't generally allow third parties to make, sell, or give away anything with our name or logo on it.

More questions?

To make any use of our marks in a way not covered by these guidelines, please contact us at press@japaneseapp.com and include a visual mockup of intended use. (Please note that no response doesn't mean approval and that we're currently only able to respond to inquiries made in English, German or Japanese).

By using Japanese brand materials, you agree to the Japanese Terms of Service, these Japanese branding guidelines, and all Japanese rules and policies, as may be updated from time to time. You also acknowledge that Japanese is the sole owner of Japanese trademarks, promise not to interfere with Japanese's rights in them, and acknowledge that goodwill derived from their use accrues only to Japanese. Japanese may review use of the branding materials at any time and reserves the right to terminate or modify any use.

Study anywhere you go!
Get started with Japanese now!

Japanese can be downloaded for FREE on iOS and Android devices.